Ruben Hansen

Join Ruben Hansen as he uncovers the silent frustration many feel about their urban environments and how a powerful movement is emerging to reclaim beauty in our cities. In this compelling lecture, Hansen reveals how social media, particularly viral videos, is shifting the architectural narrative and connecting countless individuals who share a desire for more aesthetic surroundings. Discover how these platforms are empowering a new wave of discussion and action, proving that the demand for beautiful buildings is far more widespread than commonly perceived. Learn about ongoing initiatives and the role of community in shaping the future of our built world, one video and one design at a time.

Recorded at the third annual Beauty and Ugliness in Architecture Conference, May 2nd - 4th, 2025.